Depending on what kind of agency you run—whether it’s for the general public or more aimed toward business customers—insurance leads from known professionals could be far more important than those from everyday people.
But even if you run an agency that isn’t focused on businesses, it could still be very helpful for you to gain a good word from others within your industry and even outside of it.
Here’s why:
Customers listen to businesspeople they trust. Say, for instance, someone has a mechanic he or she really trusts and whom the customer takes his or her car to on a regular basis. That customer might then ask where a good place is to have a new car stereo installed or get the transmission worked on.
Same goes for other industries. If someone has a life insurance agent he or she really likes, that person might turn to that agent to ask for help finding car insurance or health care coverage.
You’ll gain respect among your peers. Being well thought of within your own business community can only bring benefits to your agency. Your competitors will obviously still want to get to customers before you do, but at least there will be a mutual respect between you. Plus, gaining respect among other agents can help you get an influential spot on a local board or within a trade group.
Word gets around. If you become known as an “agent’s agent,” other people will look to you as someone who does things the right way.
For more information:
Referrals Provide Stability and Growth to Agencies
