Email is a good and unobtrusive way to send information to insurance leads and follow up in support of the marketing relationship after your initial phone or in-person conversation.
It’s crucial that you send an email to every lead you purchase. You are going to want to automate as much of this process as possible. Take the time to put together a thoughtful, well-worded email template to use.
Here are some tips to profiting from your insurance leads:
Much like with phone calls, you should be warm and polite in your message. Don’t demand anything, just politely ask for a return email if the customer has any interest whatsoever in the product you’re offering.
Get to the point. Big blocks of text in emails make them hard to read. The customer could just delete it or move on to the next message in his or her inbox if there’s too much to parse.
Include info about your agency. Include your phone number and address. Maybe even include a short paragraph about the background of your agency in your signature. The more open you are, the better.
Let the client know you will be calling them at some time in the near future. This is so you don’t catch him or her off guard when you do call and that he or she will be on the lookout for it.
Check and re-check your email for grammatical and spelling errors. A badly written email looks terribly unprofessional.
Use a standard font like Arial or Times New Roman. Do not use custom fonts. Do not use Comic Sans, and do not use odd color choices or backgrounds that make your message hard to read.
These mistakes will make you come across as unprofessional. Plus, the harder it is to read an email, the less likely a customer is going to spend any time on it.
Most importantly, don’t think of your email as a one-way message delivery system. If a customer replies to your email message with questions, concerns or a request to meet or talk over the phone, reply in a courteous, conversational but professional way. Be prompt, and check your email regularly to make sure you don’t strike the customer as unresponsive.
More information:
