Insurance marketing: Keep in touch via social networking

You can use social networking sites, much like email, to send insurance marketing messages to clients and potential clients. Both Facebook and LinkedIn have messaging systems that allow you to send one person or a group a message much like an email. Likewise, on Facebook you can write what’s called a “note,” a long-form message […]

Insurance marketing: Are you using the biggest social networking sites?

Facebook Facebook is a social media site that allows users to connect with “friends,” with whom they may then share comments, photos, videos and links. Users create specific pages for themselves where they list interests and other information about themselves. Businesses can create “fan pages” for their brands. Users can become fans of those pages […]

Insurance marketing: Why do social networking?

Social networking is a permission-based mode of communication. To get anywhere with it in your insurance marketing, you have to gain people’s permission to communicate with them. If you spend some time making yourself a member of a community, really finding ways to fit in and be a genuine member of the group, you will […]

The future of internet marketing and what it means for insurance marketing

The new resources of the web and the new paradigm those resources create allow you to shape how your agency is viewed publicly, infuse it with your own personality and attract those customers that click with your ethos for selling insurance and providing assistance to customers. Using the internet and building your reputation in your […]